How To Use Instagram For Business

In the technologically advanced world of today, it is almost impossible to establish a successful business if you do not incorporate an extensive social media plan in your advertising and marketing campaign. Social media has become an enormous determinant in increasing the customer base of your business. It presents you with a platform where you have the perfect opportunity to spread positive word of mouth regarding your business and to attract a new and greater target audience. One of the most important and popular social media platforms is Instagram. Serving a variety of purposes, Instagram is not just a source of interaction and communication with your loved ones. It is an exemplary platform that provides every business, whether it is small or large, with an opportunity to increase its brand recall or even to create awareness regarding the products and services that it offers. A large majority of businesses are using Instagram as the primary platform to launch their business start-ups at. Thus, Instagram is an ideal source to launch and develop your business through due to its world-wide user base hence its ability to popularize your business. However, you can also buy active Instagram followers if you are a business aiming for instant growth.


Instagram for Business


The following is a step-by-step guide on how to utilize Instagram for your business:


  1. Set Up a Business Account: After downloading the Instagram application, create an Instagram account. Go into your settings and from the personal account, shift to the “Business Profile”.


  1. Create an Interesting Instagram Strategy: The first and foremost task is to define your target audience. Decipher who will be the people that you want to attract towards your profile. If you are an already existing business then it is imperative to check who your customers already are and then conduct some competitor research. Create an interesting value statement for your business which will help you to attract the target audience that you have defined.


  1. Set Goals and Objectives: Set effective goals and objectives that you want to obtain through this platform and maintain a strategy that allows you to keep up a focus and direction in achieving those goals.


  1. Focus on Performance Metrics: Check metrics in order to analyze how your business is performing and whether the target audience is being captured or not. Check for brand awareness through the growth in followers and post reach followed by customer engagement through the number of comments and likes.


  1. Commit to a Posting Schedule: Decide how often you want to post and design posts accordingly. It is ideal ho have a regular posting schedule because that informs your audience that you are determined in what you are doing. Share great content with compelling captions and work with other Instagram influencers to create positive word of mouth.



Instagram is thus an ideal source for growing your business as it provides a number of opportunities to create a positive and lasting impact on your audience. You can optimize your profile and promote your content to spread awareness regarding your business, which will help you long-term!

Can You Actually Buy Instagram Followers?

The use of image-based social sites such as Instagram has grown tremendously over the recent past. With some users seeking to become social media celebrities and others seeking to boost their Instagram marketing, it may be tempting to buy followers. Even though it exists, it is a part of social media that has remained quiet for a few years now. There are plenty of available services, which help you get more followers at some fees.

However, before considering buying these followers, you need to re-evaluate if it’s worth investing. Examine whether or not these followers will help grow your business. Or, if it is legal. Just by a search in Google, you will always get several service providers who sell Instagram followers. For instance, if you have $5, you can easily get about 500 new followers. The prices, however, do vary from one seller to the other. What’s more, when buying these followers, you can pay additional cash if you want followers to be from a specific location or gender.

Sometimes, the sellers do make you follow other accounts who will, in turn, follow you back. In such cases, you can always have real account followers. Nonetheless, the rate of engagement may still lack, contributing little to your business. However, if you are just looking for big followers, then these services can definitely help you.

One of the most significant challenges Instagrammers face is the buying of fake followers. With many service providers out there, it is usually challenging to know which ones are selling active followers and which ones are selling bots. Therefore, before you buy any Instagram followers, the following tips will help you stay away from scammers. 


How to avoid fake Instagram follower sellers

1. Buy targeted followers

Authentic sellers of the Instagram followers will inquire about the details of your audience, your commonly used hashtags. They then use this data to create a list of targeted Instagram accounts based on interests and location. Hence, they will sell you engaged audience which you can build on.

2.  Always avoid cheap sellears

In order to buy genuine followers, you need to go for high quality. Remember, the higher the quality, the higher the price. If the price seems too low, the chances are that you are about to be scammed.


3. Buy followers from transparent sellers

When seeking to buy followers, look for companies with reliable and trusted reputation. The company should be able to explain in brief the strategies they have at hand.


Final Thoughts

It is true that you can boost your Instagram followers by buying them. With so many scammers online, it is easy to fall into their trap. To avoid this, always buy targeted followers. Also, avoid cheap sellers and transact with the transparent ones. Get a legit seller who will sell you active and strategically targeted followers. This will increase your engagement rate and the potential of reaching a wider relevant audience.